About Us Firm Financial Partners is the team of specialists you seek for professional confidentiality and unparalleled precision. We provide fractional CFO services and craft strategic executive incentive compensation plans for single family and multi-family offices and private equity firms. For more than 20 years, the Firm Financial team has helped privately-held companies establish greater wealth. Occasionally, transactions we work on are publicly disclosed. For example, our team was involved in many financial aspects, including executive compensation, of the sale of a mature company for $274 million in 2014; as well as a $67 billion initial public offering in 2021. Executive Incentive Compensation At Firm Financial Partners, we design programs and work with your attorneys to draft plan documents that ensure Owners’ and Executives’ incentives are aligned. We know this detailed work inside and out. The Firm Financial team has crafted multiple successful plans, managed millions of dollars in investments, and has decades of experience to handle the many nuances associated with: Fractional CFO Firm Financial Partners provides high-level finance leadership, financial due diligence, and accounting. We help individuals and companies make informed decisions about business performance evaluation, strategies for safeguarding assets, partnerships, and tax compliance. This includes: Multi-Family Office Firm Financial assists with complex financial needs for high net worth individuals through personalized, confidential services. From ensuring the corporate veil is maintained between affiliated entities, to essential bookkeeping, to maximizing cash flow and professionally safeguarding assets, Firm Financial is experienced in full cycle financial services: Our Team When the stakes are high – expertise counts. Our Core Values Establish high standards and Professionally and diligently Honor clients’ privacy. Click below to view the community organizations we support. Send a message Complete the short form; a member of the Firm Financial team will respond via email within 2 business days. President For 28 years, John has been a part of a team that created value for various businesses owned by the Collier family of Collier County, Florida. For the past six years, he has also provided fractional CFO services to a variety of clients ranging from financial planning to healthcare to real estate development. In addition, John leads the executive incentive design and administration practice at Firm Financial Partners. Collier manages a broad range of enterprises engaged in private equity investments, real estate investment and development, and agriculture. As Chief Financial Officer of Collier Investments, John worked with owners, other executive leadership team members, and outside dealmakers to strategically manage privately-held companies, and assess new investment alternatives. His focus included portfolio companies in agribusiness and technology. John was a part of the team that successfully exited Rivian Automotive in 2022, Consolidated Citrus in 2001, and Orange-Co in 2014 for $274 million. The team has created more than $500 million of value. Working on all aspects of start-ups and medium sized businesses, John has learned how to enhance businesses’ professionalism while building on the essential entrepreneurial spirit. He began his career with Ernst and Young while earning a Bachelor of Science in Accounting from Lipscomb University. — Carnegie Learning, Inc. (sold in 2011 for $75 million) — Smarthinking, Inc. (sold in 2011 for an undisclosed amount) — Providence Christian Academy — Bridgeway Christian Academy — Eden Christian Academy — The Immokalee Foundation Director of Finance Prior to joining FFP, Daniel began his professional finance and accounting career with a leading global public accounting firm, primarily focused on the technology, business professional services, and consumer and industrial products industries. During that time, he focused on transaction advisory and financial due diligence projects, specializing on buy-side and sell-side services and completed more than 30 transactions of middle-market companies. Daniel attended Florida State University, where he earned a Bachelor of Science in Accounting and a Bachelor of Science in Finance before earning his Master of Science in Accountancy from The University of Notre Dame. He is an actively licensed Certified Public Accountant. Manager, Multifamily Office Kelly started her career at Deloitte & Touche, and while there became a CPA. She managed audit engagements for a variety of companies in various industries, including communications. She went to work for one of her clients, a multi-media company, to focus on Business Development. She was responsible for identifying and assessing corporate level investment opportunities for all their business units. After a sabbatical to focus on her family and volunteer in her community, Kelly returned to work at a fraud protection and guaranteed payments company in their financial planning and analysis group where she was responsible for budgeting, forecasting, and financial reporting as well as many ad hoc projects. She later moved to account management to lead their channel partnerships and manage one of the company’s largest revenue accounts. Kelly also managed the deployment of 4,000 nurses at a rapid response healthcare staffing firm during the COVID pandemic. Kelly earned her Bachelor of Science in Administration: Accounting from Miami University. Senior Accountant Sherri is an accountant who managed several part-time accounting and bookkeeping positions for 25 years while she spent time at home as her four daughters grew up. Sherri’s most recent experience was with a group of nonprofits, with annual revenue totaling more than $120 million. As the accounting manager of several companies for eight years, she handled the monthly bookkeeping (including receivables, payables, and reconciling all cash and investment accounts), the financial statements, and the annual financial statement and other audits. She oversaw payroll, insurance, and had additional human resources responsibilities. She was very involved in cash management, with a focus on maximizing earnings. Sherri graduated with a Bachelor of Science in Accounting from Lipscomb University. Controller PJ is a financial consultant specializing in accounting, systems implementation and management, and process improvements. She has 18 years of accounting experience working in a wide range of industries, including service providers, merchandising businesses, and manufacturing companies. PJ works with business owners, shareholders, auditors, and other third-party service providers to establish cohesive processes to produce meaningful financial reporting. PJ has spent the last six years as an independent consultant primarily working in private equity and medical related industries. Previously, she was the controller for a pharmaceutical Science Branding Agency, a private company, and Masco Builder Cabinet Group, a publicly traded company. Executive Assistant Mary brings to our clients more than 30 years of administrative experience. She is responsible for managing the full document processing life cycle – from processing the mail, to managing document imaging, routing, and tracking – for FFP and our clients. Not only is Mary the glue that holds Firm Financial Partners together, she also assists with internal compliance initiatives for our clients, such as acting as an Accounts Payable gatekeeper and an HR liaison. Mary holds a Bachelor of Fine Arts in Music from Northern Illinois University, as well as an Associates of Arts in Music and Mass Communications from Waubonsee Community College. Staff Accountant Jana has more than nine years of financial experience in various industries including purchasing, restaurant, software, and pharmaceutical branding. Her expertise includes accounts payable, accounts receivable, cash management, budgets for projects/special events, and job costing. She has managed contracts, business licenses, and property taxes, and is experienced in human resources functions including processing payroll. She is proficient in MAS 90, Sage, QuickBooks, and other accounting software. Jana graduated with a Bachelor of Business Administration in Business Management from Georgia State University. Chief Human Resource Officer Holly is a Human Resource professional with 25 years of experience. Her experience spans various industries including agribusiness, healthcare, hospitality, manufacturing, and real estate. She has broad experience in HR functions including benefits, compensation & payroll, compliance, employee relations, HRIS software, PEO, recruiting, and training. She has a passion for bringing both employers and employees together in an environment that is productive and successful. Holly attended the University of Central Florida and received a Bachelor’s degree in Management with a concentration in Human Resources and Florida Gulf Coast University earning a Master of Business Administration with a concentration in Finance. She is a member of the Society of Human Resource Management (SHRM) and holds a Society of Human Resource Management Senior Certified Professional (SHRM-SCP) certification. Web Developer & Graphic Designer Sydney is a software engineer with experience building responsive full-stack web applications utilizing Front-End Development (HTML, CSS, JavaScript, React.js, Bootstrap, Tailwind) and Back-End Development (Java, Node.js, Express, MongoDB, Mongoose). In addition, she has spearheaded the design and implementation of graphic content to be utilized for stakeholders, business documents, SEO, brand recognition and social media. Sydney’s past experiences in healthcare, wellness, and non-profit sectors have prepared her to approach software issues head-on and generate creative solutions while cultivating a meaningful work experience that align with her passions of community, advocacy, and innovation. Sydney attended the University of Georgia, where she earned a Bachelor of Science in Health Promotion and Behavior. She then went on to earn her Master of Science in Nursing from Augusta University. Financial Analyst Peyton is from Marietta, GA. He has over 2.5 years of experience as a public accountant specializing in auditing. He has experience amongst diverse industries, including insurance companies, non-profit entities, healthcare providers, and others. Prior to that, Peyton held a role with a hospitality group where he assisted them in their accounting operations and COVID-19 relief. He attended Florida State University where he earned a Bachelor of Science in Accounting and Finance. Risk Management & AP Compliance Erin brings a unique blend of expertise to the table, with a diverse background spanning Emergency Medicine, Risk Management and Real Estate. With a passion for helping others in both high-pressure situations and strategic decision-making processes, Erin has honed her skills in problem-solving, communication, and adaptability. Driven by a desire to make a positive impact, Erin continuously seeks out opportunities to expand her knowledge and skill set. With a reputation for professionalism, integrity, and expertise, she is a valuable asset to FFP and our clients. Controller Elizabeth has more than 20 years progressive accounting experience. She has expertise in multiple industries including energy, technology, public accounting, and manufacturing with a variety of company structures from public, private equity, and partnerships. She has diverse experience in accounting functions including month-end close (including accounts receivable, payables, cash management, bank reconciliations, account reconciliations, journal entry preparation and posting, and intercompany transactions), annual audits, Sox compliance, financial statements, payroll, commissions, multiple system implementations, and exposure to IFRS and GAAP accounting standards. Elizabeth attended Florida State University, where she earned a Bachelor of Science in Marketing. Her enthusiasm for continuous learning motivated her to obtain two higher level degrees from Kennesaw State University: Master of Business Administration with a focus in Management and Master of Science in Accountancy. FIRM FINANCIAL PARTNERS
When every decision matters – the stakes are high –reputations are on the line –
expertise counts.
FIRM FINANCIAL PARTNERS
When the stakes are high – expertise counts.
Sophisticated details require financial specialists.
Our Services
Plan to protect owners and incentivize executives.
Count on high standards.
Maximize cash flow and protect assets.
Your team of trusted experts.
Clients entrust us with their reputation; we take that very seriously.
Trust
impeccable ethics.Humble Excellence
provide results. Confidentiality
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John O’Connor
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John has served as a board member of the following:
Daniel Palladino
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Kelly Kennedy
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Sherri O’Connor
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Peggy Jo (PJ) Hames
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Mary Herring
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Jana Keeler
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Holly Cook
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Sydney McCall
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Peyton Evertsen
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Erin O’Connor
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Elizabeth Steele
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